Tracey Loslo Marketing and Business Development Professional
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The entire plan, from service model development
through financial performance forecasting
had to be bullet proof.
through financial performance forecasting
had to be bullet proof.
Objective
- Partner 1: Bring affordable yet intelligent and effective marketing to the SME population.
- Partner 2: Make an eco-friendly purchase event just as easy as a mainstream CPG or service decision.
- Combined: Option to sell and retire with $X within ten years.
The Challenge: Time
- 'Eco-consciousness' was hot. Eco-consumer service styled sites were being bought up in the US by mega corporations such as the National Geographic and Disney for $10M plus. The Canadian market was still undeveloped but if/once the big players set their sites on the market it would get much more difficult to build the initial consumer base - a critical element to success.
- External investors would be required right at the seed stage.
Tracey's Deliverables
- environmental report [opportunities & threats /w both primary & secondary inputs]
- product/service model
- rate structure
- branding; logo, look & feel, presentation materials
- develop & tender various vendor statement of requirements and RFP's for budgeting and short list determinations
- 3 year sales & revenue forecast based on variable rate model
- 3 year sales, marketing, and customer service staffing requirements
- 3 year sales & marketing plans including budgets.
Logo / Wordmark
