Tracey Loslo Marketing and Business Development Professional
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Objective
Following the established corporate standards the objective was to collectively produce a highly individualized identity that was instantly recognizable. The style should be appreciable for a minimum of three years.
Key Specifications
Accommodate multiple publication/country formats; dual layer messaging for branding and action oriented promotions; versatile themes that could be used in multiple market variants; clean and logical for an engineering audience.
Production
Creative concepts, graphic design and messaging, copy development, image preparation, in-design, illustrator, hi and low resolution pdf’s, print mock-up, print/proof checks, production.
Results
In the first year the ad series achieved a 60% recall score and a top ten advertisement rating in the leading industry journal (alongside Sony Electronics and Toshiba and ahead of Panasonic).
Contact Tracey for an interview.
Visit the pages brand development and tradeshow launch for more samples.
